Today, Nickelodeon Company is a common name in over 287 million households scattered around over 165 territories. Thus Nickelodeon has become the sole multimedia entertainment brand of the world, which is dedicated entirely to kids, reaching the 287.6 through 28 channels and 22 branded program blocks. This includes 2 broadband services from corner to corner of Africa, Asia as well as the great Pacific Rim and the CIS or Baltic Republics. The extended reach of Nickelodeon has reached Europe, virtually all parts of Latin America, and of course the US.
Programming of Nickelodeon is aired on 3rd party broadcasters as well across many of the major territories across the world. Actually that’s how the exposure of Nickelodeon as hit the mark of 673+ million households. The international television services of Nickelodeon also include high end digital channels within the United Kingdom, Australia, as well as Mexico. Take the instance of digital channels like Noggin, Nicktoons or GAS or even Nick Too, as they are viewable in America.
Regarding international businesses, the portfolio of this company includes twenty country-specific web sites, Nickelodeon Movies, along with worldwide licensing & merchandising of a wide selection of consumer products that feature program franchises of Nickelodeon (e.g. "Rugrats," "Blue's Clues," or "Dora the Explorer" or even "SpongeBob SquarePants").
Now let’s take a quick look at the program enterprises of Nickelodeon Company. The programming of Nickelodeon has already been sold across 100+ countries. Likewise, its broadcasts have been solid in exactly 18 languages (which amounts to the 673+ households worldwide, we mentioned before). If you look at the catalog of Nickelodeon, you will see that it’s got more than 3300 half-hour programming items.
The international licensing & merchandising business of Nickelodeon is currently centered around the strategic rollout of those campaigns on a territory basis approach, around major properties like "Rugrats," "Blue's Clues" or "SpongeBob SquarePants." While "Rugrats" happens to be one of the global franchise of Nickelodeon, it's currently generating more than a billion bucks through licensed merchandise (which includes interactive home video, entertaining software applications, and live tours).
In major territories beyond the U.S. – like the United Kingdom, Australia, Canada, Italy, Germany, or Latin American regions and Spain - Nickelodeon Company currently has around 600 licensees along with promotional partners for "Rugrats". As for another instance, "SpongeBob SquarePants" happens to be one of the most successful global franchises for juvenile viewers as well as adults alike. It currently generates over $800 million just in retails sales alone in the United States in a single year. And guess what the revenue would be coming from the rest of its distribution around the globe! We hope you got a glimpse of the ‘success story’ of this worldwide entertainment venture!
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